To protect the Black Sea while sustainably developing the blue economy, it is essential to involve all stakeholders. Among them, the general public may play an important role in successfully establishing local supporting mechanisms and networks. But first, we need to increase public awareness of the Black Sea, particularly among young generations!

Young generations are accustomed to new communication tools, i.e. social networks. Instagram REELS is one of the most popular tools that they use to express themselves and learn what others think about a variety of subjects.

With the purpose of motivating young people to be more aware of the future of the Black Sea, TÜDAV has launched a regional Instagram Reels Competition for high school students in Türkiye.

Requirements:

• Only high school students can participate
• Reels should be between 15 – 90 seconds
• The videos should be aligned with the following themes:
  • • Marine Pollution
    • Marine Traffic
    • Marine life

Evaluation Process:

• Checking if a submitted Reels is appropriate in terms of age, length, and no foul words
• Content: (1) How well does the photo fit the chosen theme? (2) How well does the photo fit the context of the contest in general? (3) Is there a strong correlation with the Black Sea?
• Creativity: Is there any skill or special attempt to create an original piece?
• Impact: (1) Is the content able to grab the attention and conjure a feeling? (2) Is there a distinct message?
• Determination of final scores will be developed, e.g. Jury scores 50% + public votes (likes) 50%